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Marketing management Benson P. Shapiro, Robert J. Dolan, John A. Quelch

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Book Marketing management Benson P. Shapiro, Robert J. Dolan, John A. Quelch

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Book's title: Marketing management Benson P. Shapiro, Robert J. Dolan, John A. Quelch
Library of Congress Control Number:84062663
International Standard Book Number (ISBN):0256031533 (v. l)
Cataloging Source:DLC, DLC MIA
Personal Name:Shapiro, Benson P
Publication, Distribution, etc.:Homewood, Ill. . R.D. Irwin, (c)1985-
Physical Description:3 v. : ill. ;, 25 cm
Series Statement:The Irwin series in marketing
Bibliography, etc. Note:Includes bibliographies
Formatted Contents Note:v. 1. Principles, analysis, and applications
v. 2. Strategy, planning, and implementation
v. 3. From theory to practice
Personal Name:Dolan, Robert J
Personal Name:Quelch, John A
Rubrics: Marketing
Management

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